To say that I’m a sucker for marketing would be an understatement. I am a marketer’s dream. I buy things on spur of the moment desires. I see what she has, I want it, I buy it (well, within reason). Sometimes, I even buy stuff because I see the package and I like the package. I don’t even know WTF is inside! It’s ridiculous. So you can imagine how difficult it is for me to have a constant stream of can’t-live-without items flowing through my social media channels and even worse, must-have-right-now foods.

I’m constantly crushing hard on what everyone else is having, while I half heartedly tuck into my own meal (I know, first world problems). But occasionally, I have the ingredients at home to make the same thing and voilร ! Instant gratification to the max.

Earlier this week, Rosa tweeted her kimchijeon lunch. And then guess what I had for lunch! Luckily, I had some kimchi in the fridge (since I discovered the kimchi and quinoa golden combination) and everything else you need is stock standard pantry stuff.

I love it when a plan comes together!

Kimchijeon (kimchi pancake)
1 cup chopped kimchi
3 tablespoons kimchi juice
2 tablespoons chopped onion
5 fish balls, sliced (optional) – I added this for texture, but you don’t need it.
1/2 teaspoon salt
1/2 teaspoon sugar
1 cup plain flour
1/4 water
Olive oil
  1. In a large bowl, mix together kimchi, kimchi juice, onion, salt, sugar, flour and water. Stir together with a wooden spoon until well combined.
  2. Drizzle some oil in a non-stick fry pan and heat. Pour the kimchi batter into the pan and flatten with a wooden spoon.
  3. Let cook for about 90 seconds on one side, until brown. Turn down the heat a little, flip the pancake over (using a spatula) and cook for another 90 seconds. If needed, flip back to the first side for another 30 seconds on low heat.
  4. Remove from heat and serve whole, or cut into smaller pieces.
Serves 1 or served as a shared dish.

Recipe fromย Maangchi

13 Thoughts on “recipe | kimchijeon (kimchi pancake)

  1. Love me some kimchijeon! Also like adding some seafood into the mix or thin strips of pork belly while it’s being cooked like okonomiyaki.

  2. LOL I’m exactly the same! Such an impulse buyer. I take it to the extreme. I need help

  3. Well what d’ya know!! Got all the ingredients on hand ๐Ÿ˜€ Awesome! Will be having this for lunch one day, very soon! Thank YOU!!

  4. Nic: Wahaha I once bought a mascara cos it has this awesome green case and only realised it was a mascara when I got home!!

    Sharlene: Yayyyyyyyy do it! It will take you all of 5 mins. Super easy!

  5. Hehe now I want some. Yep, a marketer’s dream here too ๐Ÿ˜›

  6. I love impulse buys! And I totally buy stuff because they’re packaged nicely.. in fact that’s how I choose wines to buy for my parents. Nice bottles always win! ๐Ÿ˜‰

  7. Kimchi pancakes – I love it! What a great idea (I’m a marketers dream as well – just like you)

  8. These looks great…but i think i’m the only person in the world that doesn’t LOVE kimchi. My brother and his kids eat buckets loads of kimchi all the time!

  9. Lorraine: Hahah, aren’t we all ๐Ÿ™‚

    Su-yin: Oh I KNOW! I love pretty bottled alcohol and I don’t even drink any of it really hahaha.

    Gourmet chick: Kimchi pancakes are soooo good ๐Ÿ™‚ It wasn’t MY idea, but yes it a good one!

    Miss Piggy: Really? Maybe you are! I can also eat it by the bucket-load!

  10. ahhh after looking at your post I really feel like going kbbq now! mmm

  11. Ohhh kimchi pancakes ๐Ÿ™‚ YUM! I love anything to do with Kimchi hehe and like you’re I am a marketers dream…but the stupidest thing is…I studied marketing for 6 years AND am one of those people who came up with these marketing ideas lol

  12. tastyfoodsnaps: haha me too! I’m always up for kBBQ though hehe..

    Daisy: Haha well not only did I study marketing, I’ve been working in Marketing for over 10 years and yes, I am still a sucker ๐Ÿ˜‰

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